Jack Rampling

Makes TV, not sure why, but his name seems really familiar. Credited as having filmed, directed, and produced Secrets of Silicon Valley shown on BBC 4.

Jack seems genuinely passionate about the damage being done by social media. The program I saw was broadly accurate, non-sensationalist, and yet well presented to a non-tech audience.

It’s hard to convey these dangers because they depend on familiarity and understanding of abstract ideas, some lateral thinking to join them, and an epiphany on the implications that emerge. The program, at least the second part, which is all I saw, did this well.

People involved: Jamie Bartlett (presenter), James Cotter (tv man), Dr Peter Bloom (OU Consultant), Dr Neil Smith (OU Consultant).

The most memorable part for me is probably the interview with Alexander Nix. I can’t decide which is darker, his mission, or his take on the inevitability of his mission.

He says, on the subject of profiling and personalised advertising, that he sees nothing wrong with it and that it’s the future. Yet, no acknowledgement of the pronounced asymmetry between the advertisers and the public, nor its use for political purposes.